Terms of Service

1. Acceptance of Terms

By accessing or using RIFC AI (also stylized as "RIFC.AI"; hereafter the "Platform", "Service", or "the App"), operated by CONTINUUM Ecosystem ("Company", "we", "us"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to all Terms, you may not use the Service.

The application is registered with third-party developer platforms under the name "RIFC AI", including but not limited to TikTok for Developers, Meta for Developers, and Google Cloud Console. Throughout these Terms, "RIFC AI" and "RIFC.AI" refer to the same product and entity.

These Terms apply to all users, including free-tier users, paying subscribers, and users accessing the Service through third-party integrations. By connecting third-party platforms (TikTok, Meta, Google), you additionally agree to their respective platform terms referenced in Sections 8 and 9.

2. Service Description

RIFC.AI is a SaaS (Software as a Service) platform for predictive marketing intelligence. The Service enables businesses to:

• Generate AI-powered buyer personas (avatars) calibrated with real data from connected social platforms and analytics tools.
• Evaluate marketing content using the proprietary RIFC framework (Relevance + Interest × Form = Clarity).
• Connect social media accounts (TikTok, Meta/Instagram, YouTube) via OAuth 2.0 to enrich personas with real audience data.
• Run AI-simulated focus groups, cross-channel content validation, and audience segmentation.
• Access the Marketing Department module for campaign planning and execution with AI agents.

The Service is provided "as is" and "as available." We reserve the right to modify, suspend, or discontinue any feature at any time with reasonable notice.

3. Account Registration & Security

To access the Service, you must create an account with a valid email address. You agree to:

• Provide accurate, current, and complete registration information.
• Maintain the confidentiality of your credentials and not share your password with any third party.
• Be solely responsible for all activity that occurs under your account.
• Immediately notify us at privacy@rifc.ai if you suspect unauthorized access to your account.

We reserve the right to suspend or terminate accounts that violate these Terms, contain false information, or are used for fraudulent activity.

Brand Accounts

RIFC.AI uses a per-brand model. Each brand is an independent workspace. Users who create a brand are its primary Owner and are responsible for all activity, integrations, and data associated with that brand. Brand ownership can be transferred, but the transferor remains responsible for any activity prior to transfer.

4. Acceptable Use Policy

You agree to use the Service only for lawful purposes. You must NOT use RIFC.AI to:

• Violate any applicable local, national, or international law or regulation.
• Generate, store, or distribute content that is defamatory, obscene, discriminatory, or promotes violence.
• Engage in spamming, phishing, or unsolicited commercial communications.
• Scrape, harvest, or collect data from the platform in an automated manner without written permission.
• Attempt to gain unauthorized access to any part of the Service or its infrastructure.
• Use the AI persona outputs to create misleading, deceptive, or fraudulent marketing materials.
• Violate the terms of any third-party platform connected to RIFC.AI (TikTok, Meta, Google).
• Reverse-engineer, decompile, or attempt to extract the source code of the platform.
• Resell, sublicense, or white-label the Service without a written agreement with CONTINUUM.

Violation of this policy may result in immediate account suspension without refund.

5. Subscriptions & Billing

RIFC.AI operates on a per-brand subscription model with the following tiers:

Laborator Track (persona creation & analysis)

• Starter — €49/month per brand
• Growth — €99/month per brand
• Pro — €199/month per brand

Departament Track (marketing execution)

• Starter — €199/month per brand
• Scale — €499/month per brand
• Enterprise — €999/month per brand

Billing Terms

• Subscriptions are billed monthly or annually in advance.
• Multi-brand discounts apply automatically: 2 brands −10%, 3 brands −15%, 5+ brands −25%.
• All prices are exclusive of VAT. VAT is added at checkout based on your billing country.
• Payments are processed securely via our payment provider. Card details are never stored by RIFC.AI.
• Subscriptions auto-renew unless cancelled at least 24 hours before the renewal date.
• Refunds are not provided for partial months or unused features, except where required by applicable law.
• We reserve the right to change pricing with 30 days written notice.

Free Tier & Founding Program

RIFC.AI offers a limited free tier and the Founders 100 program (first 100 users: 3-month full trial + 50% off for 6 months + 20% lifetime discount). Free tier users are subject to usage limits defined in the platform.

6. Intellectual Property Rights

Platform IP

The RIFC framework, scoring algorithms, platform design, code, and all proprietary technology are owned exclusively by CONTINUUM Ecosystem and are protected by copyright, trademark, and other intellectual property laws.

User-Generated & AI-Generated Content

Content you upload (PDFs, videos, texts, brand assets) remains your property. AI-generated outputs (buyer personas, RIFC scores, journey maps, content evaluations) produced from your data are licensed to you under a non-exclusive, worldwide, royalty-free license for your internal business use.

You grant RIFC.AI a limited license to process your uploaded content solely for the purpose of providing the Service. We do not use your content to train AI models or share it with third parties.

Federated Intelligence (Opt-in Only)

If you opt into the Federated Marketing Intelligence program via your brand settings, fully anonymized and aggregated statistical data from your brand may contribute to industry benchmarks shown in the RIFC Market Index. This is optional, reversible at any time, and governed by a k-anonymity threshold of ≥5 (no individual brand can be identified).

7. Third-Party Integrations — General

RIFC.AI integrates with third-party platforms (TikTok, Meta/Facebook/Instagram, Google Analytics/Ads/YouTube, Kommo CRM) via standard OAuth 2.0. By connecting any third-party platform, you:

• Authorize RIFC.AI to access your data on that platform on your behalf, within the scopes you approve.
• Confirm that you have the legal right and authority to connect the account (you are the account owner or have explicit authorization).
• Agree to comply with that platform's own Terms of Service and Developer Policies.
• Acknowledge that RIFC.AI is not affiliated with, endorsed by, or sponsored by any third-party platform.
• Understand that third-party platforms may revoke our API access at any time, which may affect Service functionality.

We access only the data scopes you explicitly approve during the OAuth authorization flow. We never request more permissions than necessary for the stated purpose.

8. TikTok Platform Terms & Data Usage (App: "RIFC AI")

This section governs the TikTok integration provided by our application registered with TikTok Developers under the name "RIFC AI" (hereafter "the App"), operated by RIFC.AI (CONTINUUM Ecosystem). When you connect your TikTok account to the App, the following specific terms apply in addition to Section 7:

8.1 Scopes and Data Access

The App ("RIFC AI") requests the following TikTok permissions via TikTok Login Kit (OAuth 2.0):

• user.info.basic — Display name, avatar URL, unique open user ID. Used to identify and display the connected TikTok account within RIFC.
• user.info.stats — Follower count, following count, total likes received, video count. Used to calibrate AI audience size models and RIFC scoring multipliers for TikTok.
• video.list — Public video IDs, titles, descriptions, creation dates, view counts, like counts, comment counts, share counts, durations. Used to identify content performance patterns, optimal posting times, and audience engagement signals for persona generation.

8.2 Permitted Uses

TikTok data accessed through RIFC.AI is used exclusively to:

• Generate AI Social Media Persona profiles representing your TikTok audience segments.
• Provide content performance analytics and audience intelligence within your RIFC brand workspace.
• Calibrate the RIFC scoring framework for TikTok-specific content evaluation.

8.3 Prohibited Uses

You agree that you will NOT use TikTok data accessed through RIFC.AI to:

• Target, profile, or contact individual TikTok users without their consent.
• Build advertising audiences outside the RIFC platform.
• Resell or redistribute TikTok data to third parties.
• Violate TikTok's Community Guidelines or Developer Terms of Service.
• Scrape or bulk-export TikTok data from the RIFC platform.

8.4 TikTok Platform Compliance

RIFC.AI complies with the TikTok Terms of Service and TikTok Developer Terms. We do not store raw TikTok data beyond the retention periods defined in our Privacy Policy and do not use TikTok data for model training.

8.5 Revoking TikTok Access

You may revoke RIFC.AI's access to your TikTok account at any time via the Integrations tab in your brand settings, or directly through TikTok's app permissions settings. Revocation immediately invalidates the stored token and triggers deletion of TikTok-derived data within 30 days.

8.6 Disclaimer

RIFC.AI is an independent service and is not affiliated with, endorsed by, or sponsored by TikTok or ByteDance Ltd. TikTok is a trademark of ByteDance Ltd.

9. Meta Platform Terms & Data Usage

When you connect your Meta business account (Facebook Pages, Instagram Business, Facebook Ads) to RIFC.AI, the following specific terms apply:

9.1 Scopes and Data Access

RIFC.AI requests Meta permissions including: ad account data, campaign performance metrics, Page insights, Instagram Business insights, audience demographics, and Custom Audience metadata — within the scopes you authorize during OAuth.

9.2 Permitted Uses

• Generating AI buyer personas calibrated with Meta audience and campaign data.
• Producing Voice of Audience reports from Page comment sentiment analysis.
• Feeding campaign performance data into the Marketing Department AI dashboard.

9.3 Meta Platform Compliance

RIFC.AI complies with the Meta Platform Terms and Meta Developer Policies. We implement the required Deauthorize Callback and Data Deletion Request endpoints at app.rifc.ai/api/integrations/meta/deauthorize and app.rifc.ai/api/integrations/meta/data-deletion.

9.4 Disclaimer

RIFC.AI is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Facebook and Instagram are trademarks of Meta Platforms, Inc.

10. Google Platform Terms & Data Usage

When you connect your Google account to RIFC.AI via OAuth 2.0, the following specific terms apply in addition to Section 7:

10.1 Services and Scopes

RIFC.AI requests access to the following Google services within the scopes you authorize:

• Google Analytics (analytics.readonly) — Session data, pageviews, bounce rates, traffic sources, conversions, and audience segments. Used to build Website Personas and map real user behavior to AI audience profiles.
• YouTube (youtube.readonly) — Channel metadata, video list, per-video performance metrics (views, likes, comments, watch time), and audience demographics. Used to calibrate Social Media Personas for video content strategy.
• Google Ads (adwords) — Campaign structure, ad performance metrics (spend, impressions, clicks, CTR, ROAS, conversions), and demographic breakdowns (age, gender, country, device). Read-only — RIFC.AI never creates, modifies, pauses, or deletes campaigns.
• Search Console (webmasters.readonly) — Search queries, impressions, clicks, average position, and URL performance. Used to construct intent-based persona profiles enriched with organic search behavior.

10.2 Permitted Uses

• Generating AI buyer personas calibrated with Google audience, campaign, and behavioral data.
• Calculating RIFC scores (R + I × F = C) using Google data signals for Relevance and Interest components.
• Providing campaign performance insights within the RIFC platform dashboard.
• Cross-channel audience calibration when combined with Meta or CRM data.

10.3 Google API Services User Data Policy

RIFC.AI's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use Google data only to provide the features described herein, do not transfer it to third parties except as necessary to operate the service, do not use it for advertising, and do not allow human access to Google user data except as required for security or legal compliance.

10.4 Revoking Google Access

You may revoke RIFC.AI's access to your Google account at any time via the Integrations tab in your brand settings, or directly at myaccount.google.com/permissions. Revocation immediately invalidates stored tokens and triggers deletion of Google-derived data within 30 days.

10.5 Disclaimer

RIFC.AI is not affiliated with, endorsed by, or sponsored by Google LLC. Google, Google Analytics, YouTube, Google Ads, and Search Console are trademarks of Google LLC.

11. AI-Generated Content

The Service uses large language models (Anthropic Claude, OpenAI) to generate buyer persona profiles, content evaluations, RIFC scores, and recommendations. You acknowledge that:

• AI-generated outputs are probabilistic and may contain inaccuracies, biases, or errors.
• RIFC scores and persona profiles are analytical tools to support decision-making, not definitive predictions.
• You are solely responsible for any marketing, business, or financial decisions made based on AI outputs.
• We do not guarantee specific business outcomes, conversion rates, or revenue results from using the Service.
• AI outputs do not constitute legal, financial, medical, or professional advice.

We continuously improve AI output quality but cannot guarantee that the Service will meet every specific business requirement.

12. Data & Privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Key points:

• Personal data is processed in accordance with GDPR and applicable Romanian data protection law.
• Data is hosted on EU-region infrastructure (Supabase Frankfurt, Vercel EU edge).
• OAuth tokens for all integrations are encrypted at rest using AES-256-GCM.
• Row-level security ensures complete isolation between brands and users.
• You may request data export or account deletion at any time by emailing privacy@rifc.ai.
• Upon account deletion, all associated data is permanently purged within 30 days.

13. Limitation of Liability

To the maximum extent permitted by applicable law, CONTINUUM Ecosystem shall not be liable for:

• Any indirect, incidental, special, consequential, or punitive damages.
• Loss of profits, revenue, data, goodwill, or other intangible losses.
• Damages resulting from (a) your use or inability to use the Service; (b) unauthorized access to or alteration of your data; (c) conduct or content of any third party on the Service; (d) interruptions or cessation of Service; (e) errors, omissions, or inaccuracies in AI-generated content.
• Any damages arising from your use of third-party platform data accessed through integrations.

Our total liability to you for all claims arising from or relating to these Terms or the Service shall not exceed the greater of (a) the amount you paid us in the 12 months preceding the claim, or (b) €100.

Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability — in such cases, the above limitations apply to the maximum extent permitted by law.

14. Indemnification

You agree to defend, indemnify, and hold harmless CONTINUUM Ecosystem and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from:

• Your use of the Service in violation of these Terms.
• Your violation of any applicable law or third-party rights.
• Your use or misuse of data obtained through third-party integrations.
• Any content you upload, generate, or distribute using the Service.

15. Termination

Either party may terminate the relationship governed by these Terms at any time:

• By you: cancel your subscription via account settings or email privacy@rifc.ai. Access continues until the end of the current billing period.
• By us: we may suspend or terminate your account immediately if you materially breach these Terms, engage in fraudulent activity, or if required by law or third-party platform policy.

Upon termination, your right to use the Service ceases immediately. We will retain your data for 30 days to allow export, after which it is permanently deleted.

16. Changes to Terms

We reserve the right to modify these Terms at any time. For material changes, we will provide at least 30 days notice via email and an in-platform notification. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

For minor changes (corrections, clarifications, updated links), we will update the "Last updated" date without prior notice.

17. Governing Law & Dispute Resolution

These Terms are governed by Romanian law and, where applicable, EU law (including GDPR). Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of Romania, unless mandatory consumer protection law in your country provides otherwise.

Before initiating formal proceedings, both parties agree to attempt resolution through good-faith negotiation for a minimum of 30 days.

18. Contact

CONTINUUM Ecosystem
General inquiries: hello@rifc.ai
Privacy & data: privacy@rifc.ai
Legal: legal@rifc.ai
Website: rifc.ai